MOTION AND EXPERIENTIAL TECHNOLOGY STUDIO · EST. 2018 · CINCINNATI OH
We build the systems that put brands in motion.
Projection-mapped buildings. Interactive installations. Content engines that keep producing after opening night. Designed, built, and run by one studio.
- SUPER BOWL LVII
- NETFLIX HOUSE
- SPOTIFY x JACK HARLOW
- AXIOS x BCG
- LIGHT UP LOUISVILLE
- WOLVERINE x RED BULL
ONE SYSTEM
Most studios hand over a file and disappear. We build the system underneath the spectacle.
Show control. Custom software. Content engines. Every Backbeat project runs on code we wrote, which is why the work performs on the night and keeps performing after it.
Agencies and production companies hire us when a marquee moment has to actually work. Brands hire us when they want that same engineering pointed at their everyday screens.
FEATURED
FOUR LINES · ONE ENGINE
Projection Mapping
Buildings, stages, and unusual surfaces, mapped to the geometry and run on our own show control.
02Interactive and Activations
Installations, kiosks, and AI experiences that respond to people and give you data back.
03Motion Systems
A programmable content engine built on your brand. Piloted for a week, delivered monthly.
04Motion Design
Explainers, broadcast packages, and campaign motion with production-grade craft.
BACKBEAT OS
What happens after launch is the product.
The category is full of beautiful one-offs: installed, photographed, abandoned. We build on a different assumption. A facade show should come back next year without starting over. A brand system should produce next month's content on schedule. An installation should tell you what people did with it.
That assumption has a name: Backbeat OS. Our own playback, control, and generation systems, underneath everything we ship. Own the moment, not rent it.
Designed and engineered for the space it lives in, down to the geometry of the surface.
Operated on our own show control and playback. Tested before the night, stable through it.
Content engines keep the work alive: new scenes, new seasons, new volume, same system.
Tell us what the moment needs to do.
A venue, an event, a launch, a network of screens. Bring the problem; we will bring the system. You will hear from Chris directly.