Research you can talk to

Axios had research: interviews with chief executives on how they see AI’s opportunities, risks, and long-term consequences. Ansera brought Backbeat in to turn that research into something an event audience could use, not just read.

The build

The standard move would be a deck on a screen. Instead, Backbeat built the findings into an AI-driven conversation. Attendees could interrogate the study, ask questions about patterns in the data, and push back with their own viewpoints.

The system did not just answer. It analyzed attendee responses in real time and folded them into the growing dataset, so the installation got more informed as the event went on. The research stopped being a fixed document and became a live instrument that the room was updating.

What happened

The experience premiered at AI New York Tech Week, in front of an audience from technology, media, venture capital, and enterprise. It is the agency-partner model working as intended: Ansera owned the client relationship, Backbeat built the thing that had to work in the room.