CAPABILITY / INTERACTIVE

Activations that respond to people and report back.

We write the software, not just the content. Touchscreens, sensors, motion capture, AI experiences, and physical-digital hybrids, engineered to run unattended and to tell you what people did with them.

Own the moment, not rent it: no white-label kiosk apps, no rented hardware lock-in, one accountable studio from concept to teardown.

01 / What We Build

Interactive installations

Permanent and temporary builds where content reacts to presence, touch, or performance. The Netflix House Wednesday installation runs on a mocap-driven character rig we engineered for Jetblack Film Co.

AI experiences

Branded experiences with a live AI layer, like the Axios x BCG activation we built with Ansera for AI New York Tech Week. Data in, spectacle out, insight back.

Kiosks and touch

Bespoke kiosk software built for the event, not licensed to it. Our Solinco tournament build ran three days unattended.

02 / The Theory

GESTALT / HOW PERCEPTION READS

Gestalt is usually taught with static shapes. Put it in a room and it becomes behavior: perception is what makes a stranger step in, a wall become a show, a crowd feel like one audience. Backbeat designs installations from those laws, not just around them.

CLOSURE: People complete what is incomplete.
Every installation leaves a gap only a participant can close: a question to answer, a surface waiting for input, a scene that will not resolve until someone moves. Closure is why people step in instead of standing back.
FIGURE AND GROUND: A venue is ground until the moment it becomes figure.
That flip, when a wall stops being architecture and starts being the show, is the effect everything else serves. Projection, light, and interaction are how we control which one you see, and when.
COMMON FATE: What responds together belongs together.
When content follows the movement of a crowd, the crowd reads itself as part of the piece. Shared motion turns a room of individuals into one audience having one experience.
PROXIMITY: Participation is contagious at close range.
One person interacting recruits the next three watching. Footprints, sightlines, and kiosk placement are designed around that fact, because the social layout of a room is part of the software.

03 / Delivered Work

NETFLIX HOUSE / PERMANENT: Rear-projection character installation for the show Wednesday. Runs every operating day.
SOLINCO U18 / 3 DAYS UNATTENDED: Custom Next.js trivia kiosk. Zero staffing, zero crashes, a full tournament weekend.
YARN WALL / PHYSICAL + DIGITAL: A physical installation driven from an iPad kiosk over a Raspberry Pi and cloud backend.
AXIOS x BCG / NY TECH WEEK: Interactive AI experience delivered with agency partner Ansera for their client.

04 / Related Work